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Monday, November 24, 2008

Verizon dances to the Bollywood beat!

Bollypop Competition Highlights Company's South Asian Video Content on FiOS TV and Verizon Wireless V CAST

Two young dancers from Los Angeles have won Verizon's Bollypop contest, an online dance competition sponsored by the company to help showcase the growing number of Bollywood movies and music videos it offers via its FiOS TV and V CAST services.

The winners -- Sapna Rohra, 25, and Shivani Thakkar, 23 -- will get their big break on the silver screen: The women will appear in a dance sequence in a Bollywood movie to be produced by an award-winning studio and director in Mumbai, India .

The winners' dance routine can be found at www.bollypoptv.com . The contest was maintained and developed by Saavn.com, the largest digital distributor of South Asian movies, music videos, audio tracks and ringtones.

Response to the Bollypop contest was overwhelming. Nearly 10,000 people registered to vote for their favorite video, and the videos were viewed more than 300,000 times.

Ken Ghosh, the director of the film that the two winners will appear in, selected the winning video from the 10 most popular videos as voted by visitors to www.verizon.com/bollypop .




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